Good sound design can elevate imagery from eye-candy to a fully sensual experience. Done well, it can add space and dimension as your ears sense space.

Bespoke music, as in this example, brings character and narrative drive in a way library music often can’t. Here, the descending passage near the end lands precisely as the Fruit Rolls tumble down the ramps and into their packaging. The moment resolves with a diminished three-note pause before the final notes, neatly punctuating the action and carrying the story to its conclusion.